SEO and Google Ads are the two most common ways to do this. But in an SEO vs PPC competition, which has more long-term value? Click here to answer that question and build a marketing campaign that will work for your business.
SEO vs PPC: Which Has More Long-Term Value?
Search engine optimization (SEO) refers to a series of manipulations that you make both on and off of your website to make it more appealing to Google crawlers. Manipulations include creating quality content, linking to other reputable sites, saturating content with high-volume keywords, and more. This boosts your page up in Google rankings forever.
On the other hand, pay-per-click (PPC) ads are short-term marketing campaigns. Ads are only displayed until your budget runs out, at which time your ads will be removed. People will no longer see them, so they can’t generate traffic any longer.
As you might imagine, SEO therefore delivers more long-term value.
Why Does SEO Deliver More?
One of the reasons SEO has long-term value is that boosting a site up in a search engine is a forever alteration. When your page becomes visible, more people click on it. It remains high in rankings forever assuming that you keep it up-to-date.
Another of the best benefits of SEO is how cyclical it is. When Google crawlers identify your page as reputable and push it high in SERPs, more people will click on it. Crawlers recognize pages that get more clicks as quality sites and push them even higher.
On the flip side, PPC ads are not cyclical. When the budget runs out, the effects of the campaign immediately cease. You would need to form a new ad campaign to keep generating paid clicks.
Can You Use SEO and SEM Together?
While SEO is a good long-term strategy, it won’t do anything for you at the beginning of your campaign. It can take anywhere from 4 months to a year for SEO to convert. During this timeframe, you can use PPC ads in addition to your SEO campaign.
This will initially boost your visibility so your site gets clicks right away. You don’t need to go through a dry spell before you begin to get traffic. Additionally, since PPC ads generate inbound traffic, your SEO campaign will be more effective in the long term.
Get Started With Your SEO Campaign
Now that you know whether SEO vs PPC has more long-term value, it’s time to begin your digital marketing campaign. Book a free consultation with our experts to discuss how we can help grow your business by boosting visibility.
We aren’t just happy to answer any remaining questions that you have about your campaign. We’re also happy to help you build an effective SEO campaign that works within your budget. We look forward to speaking with you soon!