How to Use Google Ads to Drive Traffic and Boost Sales

google ads agency ireland 2023

Google Ads is a powerful tool that offers a world of possibilities for business owners who want to promote their products and services to a wider audience. With billions of internet users relying on Google for their daily searches, there’s no better place to start building an authoritative online presence. Whether you’re new to online advertising or an experienced marketer, this guide will help you get started on the right foot with Google Ads.

What is Google Ads ?

Google Ads is an online advertising platform that allows businesses to promote their products and services on the world’s largest search engine. With Google Ads, you can reach a global audience and generate leads and conversions by using relevant keywords and targeting specific demographics.

How does Google Ads Work?

Google Ads operates on a pay-per-click (PPC) model, where marketers place bids on specific keywords and phrases to appear on the top of the search engine results page (SERP). This means that every time someone clicks on your ad, you pay a fee. You can set daily budgets and manage your advertising costs to maximise your advertising efforts.

Google Search Campaign Ads Google search campaign ads appear as text ads on the SERP and are marked with the “Ad” symbol next to the link. This type of ad is a great way to reach your target audience and drive traffic to your website.

What are Google Display Ads?

Google Display Network allows you to tap into Google’s network of partner websites and display your ads in various forms, such as third-party website ads, pre-roll video ads before YouTube videos, Gmail ads, and app network ads. With display ads, you can increase your reach, connect with over two million partnering websites, and customize your ads with images, videos, text, or GIFs.

What are Ad Auctioning and Ad Ranking?

When an internet user searches for a keyword, Google runs an auction to determine your ad ranking and compare it to other advertising campaigns targeting the same keyword. Your ad ranking depends on two factors: Quality Score and Bidding. Quality Score assesses the quality of your landing pages, keywords, and ads and ranges from 1 to 10, with ten being the highest. Bidding refers to the amount you’re willing to pay for your ad, and you have three options: cost-per-click (CPC), cost-per-mille (CPM), and cost-per-engagement (CPE).

Google Search Network and Ad Displaying The Google Search Network gather search-related apps, platforms, and websites where you can display your ads. When you use the Search Network, your ads appear on and Google’s partner websites and apps.

What are the benefits of Google Ads?

Google Ads offers a range of benefits for businesses looking to promote their products and services online. Here are some of the key advantages:

  • Increased brand exposure: With billions of internet users relying on Google, you can reach a wider audience and increase your brand exposure online.
  • Targeted audience: Google Ads allows you to target specific demographics and use relevant keywords to reach your target audience.
  • Cost-efficient advertising: With Google Ads, you can set daily budgets and manage your advertising costs to make the most of your promotional efforts.
  • Lead generation: Google Ads can help you generate leads and convert potential prospects into loyal customers.


Google Ads is a powerful tool that offers endless opportunities for businesses looking to promote their products and services online. By understanding how Google Ads works, you can harness its power and reach a wider audience, increase your brand exposure, and drive traffic and sales to your website.

If you want to get started with a FREE consultation regarding your Google Ad or Sales needs, please get in touch with us to arrange a free consultation.

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