Finding a Digital Marketing Partner That Works With Businesses to Grow
About 65% of businesses note generating web traffic and leads are among the top challenges they face. In fact, 96% of people who visit your site aren’t ready to make a purchase. Without a strong digital marketing strategy, you could also struggle to generate traffic and leads.
Your competitors might get leagues ahead if you don’t have a marketing strategy in place!
Before that can happen, consider working with a digital marketing partner this year. You can leverage their experience and expertise to get ahead.
Not sure who to hire? Read on to discover the tips you need to find a marketing company today!
Outline Your Goals
Before you begin interviewing digital marketing companies, take a moment to establish your goals. Build goals that are SMART.
For example, you might want to generate 15% more web visitors a month using thought leadership blog posts. Consider how you’ll track your progress by setting key performance indicators for each goal.
Your goals might involve:
- Updating your website
- Improving your brand
- Generating brand awareness and recognition
- Building brand trust and loyalty
- Improving your search rankings
- Generating more leads and sales
- Improving your ROI
- Gaining more social media followers
- Improving your retention rate
Outlining your goals will help you determine what digital marketing services you want to add to your marketing plan. Then, you can focus your attention on marketing companies that offer those services.
Establishing goals ahead of time will also help you determine if the agency is helping you. If they’re not meeting your goals based on your deadline, you might want to hire someone else.
Look for Experience
Before hiring a digital marketing partner, look into each company’s experience and areas of expertise.
Determine how long each digital marketing company has offered their services. Find a long-established business with a well-rounded team.
An agency with years of experience will have an easier time accomplishing your goals. They likely have a process in place to ensure the utmost efficiency, too. On the other hand, a newer agency might still need to get its footing in the industry.
Determine how many businesses the agency has helped within that time, too. Have they helped businesses that fall within your niche? These agencies will have a better understanding of your target audience and industry.
They could have an easier time meeting your needs as a result.
Research the team as well. Think about your goals. What skill sets will you need to accomplish those goals?
For example, if you want to improve your search engine rankings, you’ll need a search engine optimisation (SEO) expert. Determine how long the expert has specialised in SEO.
If you want to build a social media following, look for a social media specialist. Make sure they’ve worked with the platforms your customers use most.
Every digital marketing agency will try to convince you that they’re the most qualified team in the area. You don’t have to take their word for it, though. Instead, ask for references and read online reviews.
You can find reviews on the agency’s website and Google Business listing. If they don’t have a Google Business listing, look elsewhere. It’s likely the agency isn’t using local SEO (a service that can help you reach local customers).
Look for an agency that already has a strong professional reputation. Their reputation can speak to their ability to accomplish your goals.
Explore Their Services
Remember, outlining your goals can help you determine what services you need. For example, you might want to consider:
- Brand development
- Web design and development
- Content creation
- Search engine optimisation
- Pay-per-click (PPC) advertising
- Social media marketing
- Social media advertising
- Influencer marketing
- Video marketing
- Email marketing
Determine if the agency specialises in specific services. For example, you might want to find an SEO company that offers relevant services. The agency might offer guest blogging, content creation, optimisation, and local SEO services as well.
Request Case Studies
You can determine if the digital marketing partner you’re considering is capable of accomplishing your goals by reviewing case studies.
Think about your SMART goals and ask to see case studies relevant to the services you’re considering. Then, determine if the agency was able to help their previous clients. If possible, review case studies for clients who fall within your industry.
For example, was the agency able to improve their client’s search engine rankings? What tactics did they use? Determine how long it took for the client to note results, too.
Reviewing case studies can also help you make more informed decisions as you develop your marketing plan. You can choose digital marketing services most likely to accomplish your goals.
Discuss Their Process
Interview a digital marketing agency and discuss their process.
The agency shouldn’t get started without gathering research first. For example, they’ll need to research your customers and competitors. They might gather keyword research, too.
Then, they should determine which digital marketing strategies are most likely to help you accomplish your goals.
If the agency doesn’t have a process in place, they could waste your time and money.
Determine how you’ll communicate moving forward, too. How often will they send you updates?
Make sure the agency plans on keeping you apprised of their progress. Otherwise, you might not realise they’re struggling to accomplish your goals. Avoid choosing an agency that will waste your resources.
Ask at least three agencies for an itemised list of their services. Gathering these quotes can help you determine the average price for services.
Don’t hire the cheapest agency you find. Instead, review your notes. Make sure you’re choosing an agency ready to help your business grow.
Accomplish Anything: Find the Best Digital Marketing Partner Today
Finding the best digital marketing partner in town shouldn’t feel stressful. Instead, use these tips to streamline your search. With these tips, you can find a marketing company capable of boosting your business.
Eager to start developing your marketing plan? We can’t wait to help!
Contact us today to discuss your upcoming projects.