Social media is important for every industry, and this is especially true for people that work in retail.
Retail social media is a very powerful form of digital marketing that has changed the industry. People are able to advertise specific products, special promotions, and nearly anything you can dream of.
Do you want to start social media marketing for retail brands? Setting up your own campaign is easy! Here are our simple tips on how to set up retail social media campaigns that resonate with your audience.
Consider Your Main Objective
What results do you want to see after you run a campaign on social media? More sales is an okay start at a goal, but if you want to truly get the most out of your campaign you have to dig a little deeper.
Do you want to increase sales for a specific product by 5%? Are you interested in getting people from a certain demographic to buy your product? Is this campaign designed to drive conversions on your site, or do you want them to make a direct purchase?
Objectives are important in retail campaigns because measuring the success of your campaign is important. If you don’t have a clear objective you won’t be able to clearly understand any data you get from your campaign.
Create Good Content
The ad copy and imagery you associate with your campaign is going to play a huge role in its success. If you want to run a social campaign you need to invest some time into making good content.
Remember, you don’t have a lot of time (or space) to catch people’s eye. Your copy needs to be short, catchy, and to the point. Your images need to be bold and stand out among other content.
It’s always a good idea to “yes and” your ideas. Do you want to go with a static image? Consider making that image into a gif or short video. Instead of simply linking to a product page, link to a blog post that has links to different products.
Take Time to Test
Unless you have incredible luck, it’s safe to assume that the first ad you run isn’t going to be a wild success. In fact, it will most likely take several tries before you can find something that resonates with your audience.
Testing is an important part of social media campaigns and advertising. Running simple A/B tests can tell you a lot about how your campaign is performing and what resonates the most with your audience.
Run concurrent ads and set up tracking to see which ads perform better. Test out different images, copy, colour schemes, and landing pages to properly optimise your campaign.
Start Doing Retail Social Media Today
If you follow the 3 main tips we mentioned in this article you’ll be well on your way to building a solid social media campaign. As long as you focus on strong creative assets, testing, and clear objectives you can’t go wrong!
We know that building a campaign for retail social media takes a lot of work. That’s why we want to help you build something that’ll resonate with your target audience.
Do you want to learn more about what we can do for your business? Contact us today so we can talk about how we can meet your digital marketing needs.