If you’re looking to improve your advertising efforts, it pays to hone in on one of the biggest companies in the world. Apple (AAPL) has a market cap of more than $2.25 trillion today.
The company allows mobile ads in its app store and has recently made some changes that expand these efforts. If you’re looking to get in on the advertising potential to take your brand to the next level, it’s vital that you learn these new monetization methods so that you can use and understand them.
But what should you know? We’re happy to explain.
These tips will help you hash out an Apple ads strategy using the new Apple App Store advertising options that will work for you.
Consider the Future Changes of App Store Ads
Apple recently announced some changes that have headlines buzzing, but what’s the current state of App store advertising? The Apple app store features more than 2 million apps today.
This makes it one of the best mobile advertising platforms available. Here’s what you should know about the changes in store:
They Will Include Ads in the Today Space
Apple announces recently that you are now able to place advertisements on the “Today” portion of the platform. The Today screen is the home base of your iPhone that displays your widgets and quick actions.
Since Apple is offering advertising access in such a high-visibility location, there is plenty of potential that you can take advantage of that will let you capitalize. This extends further than in-app ads since people are more likely to come across it and you’re able to get more conversions.
Apple Advertising Within the Search Tab
The Apple Search tab is the next evolution of advertising, thanks to Apple’s latest changes. This also extends much further than generalized advertising in apps, since more than 70% of App Store visitors put the search function to use.
Marketers are able to get results from this feature since the majority of app downloads take place following the use of this function. It has been speculated that Apple is going to expand its search ad capability to apps like Apple Maps.
Other App Product Pages
Apple ads are also going to be expanded on various app product pages. This lets you place an ad in areas where people are searching for apps similar to yours.
The company is expanding its placement on these product pages, to include referrals in the form of “You Might Also Like” capabilities.
Apple’s Privacy Settings
Since we’re on the subject of changes to app advertising, it’s important to mention the changes to Apple’s privacy settings. People are more vigilant than ever about their privacy, and Apple has responded in kind.
Most recently, Apple has revealed changes in its privacy settings. Users today will get the chance to modify their privacy settings at the time of opening the app. People can now deny access to personalized ads for the apps that they use. This means that if you’re an advertiser, you’ll need to make sure that the ads you create are worth peoples’ time and provides value so that they are less likely to find them disruptive and turn off access.
The Benefits of Apple App Store Advertising
Now that you know more about the latest changes to the App Store advertising practices, you’ll need to figure out a strategy that works for you. Here are a few of the benefits that you’ll experience:
The Acquisition Cost Is Lower
You can hit the ground running with your app store advertising because the acquisition cost is low. You’re more likely to get a strong Return on Investment (ROI) for these ads since they already have a strong built-in audience.
There are app store ads for every budget, so make sure that you research the best investment for your brand. Research your ideal customer demographics so that you’re more likely to spend money in the right direction that will give you a significant return.
You Can Grow Your Revenue
Anytime Apple rolls out a new iPhone, you can expect there to be huge demand with big announcements. Since there’s always an audience of people searching the app store, for iPhones, iPads, and MacBooks, you can count on more traffic and traction.
This grows your potential to drive more revenue, which is the name of the game for any business that you run.
Learning to capitalize on the app store will let you get the most out of your search engine optimization (SEO) efforts, so you can increase your visibility for the long haul. There’s excellent ROI potential no matter what sort of market or demographic you’re catering to.
Execute With Your Apple Ads Strategy
Having an Apple ads strategy will help you get more traffic, attention, and conversions. It’s always worthwhile to stay tuned to subtle changes in search engines and the marketing landscape as a whole. Now that you understand the ins and outs of Apple’s latest changes, it’s up to you to decide how you’d like to capitalize.
The latest app store ad changes will affect you whether you’re an advertiser or a consumer. In the meantime, we’re happy to help you out so that you are up-to-date on the latest news involving Apple and any other relevant marketing and advertising platforms.
Web Consulting Agency has the marketing prowess and skill that you need to take your company and brand to the next level. Consider our information and contact us online or by calling +35315880588.